Wednesday, Sep 29, 2021
In the first quarter of 2020, as the COVID-19 epidemic began to affect the production and sale of smartphones, we saw an unprecedented downturn in the smartphone industry. Of course, in the second half of 2020, the smartphone market has recovered rapidly, and apparently this trend will continue in the first quarter of 2021. Global smartphone shipments in the first quarter of 2021 grew by 24% year-on-year to 340 million units, according to a report released by Strategy Analytics on Monday, April 19, 2021. Experts attribute the growth to demand from users of older devices, as well as the widespread availability of Chinese 5G handsets.
The top five brands in the global smartphone market in the first quarter of 2021 accounted for 76% of the market (compare with the 71% share of the top five brands in the first quarter of 2020). According to Linda Sui, the lack of chipsets and supply-side limitations during the first quarter did not have a significant impact on the performance of the top five brands, but could be a concern for smaller brands in the coming seasons. As usual, Samsung topped the list with 77 million smartphones in the last quarter, accounting for 23% of the global market share. This represents a 32% increase compared to the 58 million smartphones launched by Samsung in the first quarter of 2020. According to Neil Mawston, CEO of Strategy Analytics, this growth is due to the launch of Samsung's new affordable 4G and 5G Series A handsets as well as the Galaxy S21 series.
After Xiaomi, Oppo (excluding Riley and OnePlus sub-brands) ranks fourth with 38 million smartphones and 11% of the global market share . Oppo's closest follower - Vivo - also launched 37 million smartphones in the global market last season, finishing fifth in the world. Not bad to know, the supply of Vivo devices in the last quarter compared to the same period last year, with 85% growth, which is the highest annual growth rate among the top 5 brands in the world. Three Chinese brands, Xiaomi, Oppo and Vivo, have launched a total of 124 million smartphones in recent seasons. In other words, these three brands currently account for 37% of the total global smartphone market.
Undoubtedly, the biggest loser in the first quarter of 2021 is Huawei; A large company that a year ago ranked second in the world in terms of smartphone supply volume, and now, as a result of US sanctions and restricting its access to American technologies, is not even among the top 5 brands. Huawei's Chinese competitors are also taking advantage of this situation, with the massive production of new 5G devices, seeking to reclaim Huawei's lost market share.