Friday, Sep 17, 2021
Canalys' report on the global smartphone market in the second quarter of 2021 was accompanied by surprising news: Xiaomi overtook Apple to become the second largest smartphone maker in the world (after Samsung). Apparently, good news for Xiaomi is coming one after another, and this time the messenger is Strategy Analytics Research Institute. On Monday, August 2, 2021, the institute published its report on the state of the European smartphone market in the second quarter of this year. According to the report, Xiaomi has overtaken Samsung and Apple to become the most popular smartphone brand in Europe (in terms of number of releases).
according to Strategy Analytics In the last quarter, 50.1 million smartphones were launched in the European market, which is an increase of 14.4% compared to the same period last year. Experts attribute the resurgence of the European smartphone market to the following factors: continued economic recovery, demand from consumers who own older devices, and finally the supply of valuable 5G devices at affordable prices.
Boris Metodiev, director of Strategy Analytics, believes that after overcoming the recession caused by the Corona epidemic in 2020, at the same time with the trend Corona recovery, the European smartphone market also had a strong season. In the meantime, Xiaomi should undoubtedly be considered the star of this season. The supply of Xiaomi smartphones in the continent grew by a significant 67.1% to 12.7 million units, and the Chinese brand overtook Samsung to become the European market. According to Methodius, Xiaomi has achieved great success in countries such as Russia, Ukraine, Spain and Italy, and with its valuable and high-end handsets in both the Mi and Redmi series, has found enthusiastic customers.
It is interesting to know that in the list of the top 500 companies in the world - recently published by Fortune magazine - Xiaomi is in 338th place with 84 steps up from last year's ranking. Of course, this position belongs to all of Xiaomi's activities - such as the production of various products such as health bracelets, smart TVs, home appliances, etc. - and does not merely oversee the company's performance in the field of mobile.
From Xiaomi, Samsung ranks second with 12 million smartphones - down 7% from the second quarter of last year. According to Neil Mawston, CEO of Strategy Analytics, Samsung has done well in Europe with the production of the new fifth-generation Galaxy A series handsets, but the Korean company has a strong competitor in the market, Apple, and a low-end competitor in the market. It has to deal with Chinese competitors. According to Mausten, Samsung has not been able to seize the opportunity it deserves as a result of Huawei's decline in Europe.
Unlike Samsung, Apple experienced a successful season. Over the last quarter, Apple iPhone shipments in Europe grew by 15.7% year-on-year to 9.6 million units. According to Linda Sui, chief executive of Strategy Analytics, those loyal Apple customers who have been hesitant to replace their old iPhones are still looking to buy the iPhone 12 Series.
Riley and OnePlus are far behind Apple, the fourth largest smartphone maker in Europe. The Chinese company, backed by its popular devices in the Oppo A and Reno series, managed to sell 2.8 million smartphones in the European market in the second quarter of 2021. Oppo's annual growth of 180% is also worth considering.