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  • https://mobiletony.com - Reports indicate that Apple's revenue has tripled since the app's tracking capability was activated

    Reports indicate that Apple's revenue has tripled since the app's tracking capability was activated
    6 Days, 15 Hours ago


    Tags:  Privacy  -  Apple

    It's been about six months since Apple introduced the "App Tracking Transparency" or ATT feature. This feature allows iPhone users to enable or disable app tracking if they wish. If the user agrees to the tracking, ads will be displayed online that match what they are looking for on their iPhone. Now, six months after Apple announced changes to its privacy policy, which restricts the activities of companies such as Facebook, the Cupertino-based advertising business has more than tripled, according to a new report from the Financial Times.

    https://mobiletony.com Reports indicate that Apple's revenue has tripled since the app's tracking capability was activated

    this section Apple's activity, called Search Ads, displays proprietary and sponsored advertising options at the top of the App Store search results. For example, when a user searches for Snapchat, they may see TikTok as the first result on the screen. According to Branch Research on Mobile Marketing Efficiency, this part of Apple's business accounts for 58% of all app downloads on the iPhone that result from ad clicks; While a year ago this share was only 17%. According to Alex Bauer, head of product marketing at the Branch Institute, "Apple Search Ads seems to have won world championships in less than half a year of playing in the small leagues."

    https://mobiletony.com Reports indicate that Apple's revenue has tripled since the app's tracking capability was activated.

    The Cupertino-based giant recently announced an iOS 14.5 update to its privacy policy, announcing that iPhone users can opt out of ad tracking. According to analysts, this has increased the attractiveness of advertising through the company's platform compared to competitors such as Facebook, Google, Yahoo and Twitter, and has put these applications in a statistically blind spot. The apps had real-time, case-by-case access to data on how users reacted to ads before Apple's new privacy policy went into effect. However, since April, when the "Transparency App Tracking" feature was activated, the receipt of this information has been delayed for up to 72 hours and is only available cumulatively. Apple, meanwhile, provides accurate information to everyone who registers with the company's advertising service.

    https://mobiletony.com Reports indicate that Apple's revenue has tripled since the app's tracking capability was activated

    In this regard, one of the executives in the field of mobile advertising, who did not want to be named, said that Apple has given itself a free license, why Which is not subject to the policies of other advertising networks. EasyPark, for example, is one of the apps that has doubled its advertising spending on Apple since April this year. According to company executives, this strategy has led to the highest ad conversion rate, while the efficiency of access to iPhone customers through Google has decreased, and therefore this application has reduced its budget in this area and directed it to Apple ads. Is.

    Facebook reacted negatively to the announcement of the app's "transparency tracking" feature, as much of the company's revenue comes from smartphone tracking IDs and ads to specific groups of consumers. . Because some iPhone users have disabled app tracking on their device, the current target audience of Facebook ads has been targeted at Android users. The company announced last month that it has become more difficult to measure the effectiveness of campaign advertising on the platform, and that the effects of Apple's changes are greater than expected. This, along with some other problems, has led to a 4% drop in Facebook stock prices.

    https://mobiletony.com Reports indicate Apple's revenue has tripled since the app's tracking capability was activated. Because game developers can't target specific users on specific iPhones for specific ads. ATT reported. Experts speculated that Apple was using the feature as a cover for other purposes, such as increasing its revenue through advertising; Because it has data related to the activities of iPhone users, it can use them to sell ads. </p> <p> In response to such reports, Apple continues to insist on its position of protecting users' privacy. According to company executives, this technology is part of a comprehensive system that helps developers implement safe advertising practices for users and is not an advantage for Apple. </p></p>
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