• - Kantar BrandZ publishes list of 100 most valuable brands in the world - Amazon Most Valuable Brand, Tesla Fastest Growth

    Kantar BrandZ publishes list of 100 most valuable brands in the world - Amazon Most Valuable Brand, Tesla Fastest Growth
    5 Days, 15 Hours ago

    Tags:    -  Apple  -  Microsoft  -  Amazon  -  Google

    Kantar BrandZ - affiliated with the Kantar Research Institute - on Monday, June 21, 2021 (June 31, 1400) published a list of 100 most valuable global brands in 2021. According to the list, Amazon is the most valuable brand in the world, followed by Apple, Google and Microsoft. In this ranking, the dominance of American brands (with 56 brands in this list of 100) is quite evident, but we should not be unaware that Chinese brands - such as Tencent and Alibaba - have grown significantly. According to Kantar, the value of 100 global brands in 2021 will reach $ 7.1 trillion, which is equivalent to the total GDP of France and Germany.

     Kantar BrandZ publishes list of 100 most valuable brands in the world - Amazon Most Valuable Brand, Tesla Fastest Growth

    Total value of the top 100 brands in this list, with a growth of 42% Reached $ 7.1 trillion, a new record of its kind. This growth - which is four times the average annual growth rate of the last 15 years - indicates that the business climate has improved since the recession. According to Kantar, factors such as the corona vaccination, economic support packages and the improvement in the "gross domestic product" outlook have contributed to the 42% growth.

    A significant portion of this growth comes from 69 brands that have managed to increase their value by at least 5% by 2020. Nor should we overlook the role of the 13 newly added brands (including Zoom, AMD, Nvidia and Spotify) in this growth. Below we take a look at the most important brands in this ranking. Kantar BrandZ publishes list of 100 most valuable brands in the world - Amazon Most Valuable Brand, Tesla Fastest Growth The value of Amazon - founded by Jeff Bezos in 1994 - rose 64% to $ 684 billion (equivalent to Poland's GDP!) and became the most valuable brand in the Kantar BrandZ rankings. The company - which first entered the Kantar BrandZ rankings in 2006 - grew by about $ 268 billion this year, becoming the first half-trillion-dollar brand (jointly with Apple). Founded in 1976, Apple was the second most valuable brand in 2021 with $ 612 billion, with Google and Microsoft ranking third and fourth with $ 458 billion and $ 410 billion, respectively. Given that 8 of the top 10 brands as well as 56 of the 100 brands on this list are American, it can be said that the most successful branding record belongs to American companies. According to Kantar, American brands have the fastest growth with 46% annual growth, and despite the United States accounting for 24% of global GDP, American brands now account for 74% of the value of the world's top 100 brands. . Of course, Chinese brands should not be overlooked. </p> <p> According to Graham Staplehurst, Global Strategy Director at Kantar BrandZ, Chinese brands are slowly and steadily moving forward and making significant strides. اند. The Chinese company Tencent - the top Chinese manufacturer of video games and also the owner of the largest social network in China - with a value of about 241 billion dollars, is the fifth most valuable brand in this list, after Microsoft and above Facebook. Alibaba - another prestigious Chinese brand on the list - is also valued at about $ 197 billion and ranks seventh. </p> <p> </p> <img src=

    It is interesting to know that Chinese brands have a superior hand compared to their European counterparts. In 2011, only 11 percent of the list of 100 most valuable brands belonged to Chinese companies, but after 10 years, we see that the Chinese have acquired 14% of the top 100 brands. Meanwhile, the share of European brands in this list has decreased from 20% in 2011 to 8% in 2021. The most valuable European brand - Louis Vuitton from France - did not rank better than 21st, after which the SAP software group from Germany ranked 26th. The UK also has only one representative on the list, and that is Vodafone, which ranks 60th.

    5 of these 100 brands were able to more than double their value, including familiar names such as TikTok and the American brand Tesla. It is interesting to know that among these 100 brands, Tesla achieved a stunning 275% growth in its value to $ 42.6 billion and managed to record the title of "Most Valuable Car Brand" and record the fastest growth in its name. At a glance at the top 10 brands, it can be seen that most of the valuable brands of 2021 (ie 7 brands out of the top 10 brands) belong to technology companies. Another interesting point is that non-technological brands have often achieved significant growth with the help of new technologies. In this regard, we can mention the Gucci brand (using the power of TikTok during the Corona epidemic) and Domino’s brand (using online services in fast food delivery). Not to mention, the total value of these top 10 brands has been announced at $ 3.3 trillion, while the value of the top 10 brands on this list in 2011 totaled $ 800 billion.

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