• - Introducing AirTag - Apple's new tool for smart tracking

    Introducing AirTag - Apple's new tool for smart tracking
    24 Days, 16 Hours ago

    Tags:  accessories  -  UWB  -  Apple

    Apple officially unveiled a new device called AirTag on Tuesday, April 20, 1400, along with the introduction of a variety of its latest hardware, which is a kind of intelligent tracking tool and to the owners of the company's devices. Helps to find lost objects through the Find My application. The AirTag is a small, circular device that attaches to personal items such as a wallet, purse or key, allowing them to be searched. Pre-orders for the tags start April 23 and will cost $ 29 individually and $ 99 in quad packages, according to the US company. Introducing AirTag - Apple's new tool for smart tracking

    Speculation about the existence of such a tool by Apple dates back to about two years ago, when the company unveiled the beta version of iOS 13. The AirTag name was revealed a little later, at the same time as the introduction of iOS 13.2. Of course, Apple mistakenly posted a video of this product on its official YouTube account last year and mentioned the name.

    These tags are made of stainless steel and polished, with the Apple logo on the top. There are several options for connecting objects to this tool so that the user can connect them to different devices. In addition, there is the possibility of further customization, including the use of emoticons for them. If the tag attached to the object is in the Bluetooth range, its internal speaker can be muted using iPhone or Siri. If the AirTag is not close, it can be tracked using a combination of the built-in U1 chip and Ultra Wideband technology. Apple calls this process "precision finding" and uses camera inputs, ARKit, accelerometer and gyroscope. In this way, the Find My program (in countries that support the network, which do not limit the ultra-wide band) can direct the user to the lost AirTag with a combination of audio and vibration and video feedback. In addition, if the AirTag is located further away, the user can put the device in "Lost Mode" or Lost Mode and call other nearby devices to help find it through the Find My network. The AirTag also has a feature similar to the Samsung Galaxy + SmartTag, which can safely and anonymously use other phones to update their location. Introducing AirTag - Apple's new tool for smart tracking

    According to Apple, tags produced by They also use low-power Bluetooth technology, which extends the CR2032 standard battery life to one year, and the user can replace the battery when done. On the other hand, according to the Cupertino giant, this AirTag is water and dust resistant and complies with the IP67 standard. This means that if you fall in the bathroom, there will probably be no problem with the tag. However, you can not expect the same durability and durability as the iPhone.

    To protect your privacy, Apple has arranged for data to be physically stored on the tags and their history. In addition, communication through the Find My network to find tags is encrypted throughout. Interestingly, if someone finds another person's missing tag, they can use their iPhone or other NFC-compatible device to contact the tag owner via a website. Introducing AirTag - Apple's new tool for smart tracking

    Apple has a wide range of accessories such as polyurethane loop in colors when it comes to tags. It will offer white, crimson, yellow and orange ($ 29), brown and red leather rings ($ 39) and brown, red and blue ($ 35) door key rings. In addition, Apple has partnered with Hermès to produce the AirTag Hermès, which will offer custom engraved tags alongside a diverse range of leather accessories. Introducing AirTag - Apple's new tool for smart tracking

    Kaiann Drance, Apple's Vice President of Global iPhone Marketing "With the introduction of AirTag and the use of the Find My network, we are delighted to bring this new and extraordinary feature to iPhone users and help them track and find the most important things in life," he said. . "The AirTag is another way to harness the power of the Apple ecosystem and enhance the iPhone's diverse capabilities with its unique design, experience, security features, and privacy features."

    Of course, this product is available for Apple It has not been without challenges; Because along with the patent issues and the company's mistake in posting its official video on YouTube, AirTag has been presented to US lawmakers as an example of Apple's anti-competitive behavior.

    Last year, Tile executives, who have developed devices and applications for finding lost property, raised issues with the House Judiciary Committee about AirTags, and Apple's decision to launch a proprietary version of the search for objects as They recognized the American giant's new attempt to outdo its rivals. According to them, Apple devices can continue tracking in the background without constantly asking for the user's consent. In addition, the Apple Tracker integrates easily with the Find My app, while other tags will not.

    Following these surveillance reviews, Apple announced at its Developers Conference in June 2020 that it would extend Find My reach to non-Apple companies. However, a report by the Washington Post shows that Apple's handling of others is not very honest and companies are forced to sign a non-disclosure agreement. In addition, it is said that the simultaneous use of competing devices by Apple customers is prevented.

    Prior to the official release of the tags, Apple announced the launch of the Find My Network Accessory app, which officially opens the door to collaboration for other manufacturers and applicants for the Find My app. Among the first adopters of this program are VanMoof S3 and X3 electric bikes, Belkin Soundform all-wireless airbags, along with one of Chipolo's tag rivals, ONE Spot. Of course, Tile is not among Apple's new partners; Because it has a direct connection with customers through its own iOS app and does not want to leave this app to use the Find My app.

     Introducing AirTag - Apple's new tool for smart tracking

    All in all, what Apple's" missing items search "market means is a strong competitor to companies like Tile, even with an open approach The Cupertino-based supercomputer also does not reduce its intensity in the field of programs such as Find My. In response, Tile has announced plans to offer a dedicated ultra-wideband (UWB) tracker that will go into production this year. In fact, Apple's focus on the benefits of its ecosystem for products like AirTag has led such companies to rely on competitive advantages such as greater variety in device appearance and support for multiple platforms.

    AirTag pre-orders will start on Friday, April 23rd and release one week later, on Friday, April 30th.

    Source: Apple

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