Wednesday, Sep 29, 2021
IDC Institute published its report on the situation of the smartphone market in the first quarter of 2021 on April 28 of this year (May 8, 1400) and announced the acceleration of the market recovery process with an annual growth of 25.5%. According to the data of the quarterly survey of the mobile phone market of this institute, the sellers have succeeded in launching 346 million smartphones in the market in the last season. Most of this significant growth (which can be seen in all regions, of course) has occurred in China and the Asia-Pacific region (excluding Japan and China); Areas that, as the two largest population areas, account for half of global supply and have experienced 30% and 28% annual growth, respectively.
Nabila Popal, one of IDC executives says in this regard: "The market recovery is going faster than we expected and clearly shows the global passion for smartphones. But in the midst of this amazing growth, we must remember that this is a comparison with one of the worst periods in the history of smartphones, the first quarter of 2020. At the time of the epidemic, much of the supply chain came to a halt and China was completely quarantined. "However, the recent growth is still real, as supply is 11 percent higher than two years ago (2019)." In his view, this growth has come after years of delays in the suppressed cycle of switching handsets and the advent of fifth-generation technology. But more than anything, it is clear that the growing importance of smartphones as an important factor in daily life will continue, and it is expected that with the end of the Corona epidemic, many consumers will continue to pay attention to new uses of these devices.
Interestingly, along with the revival of the smartphone market, a major change has taken place in the competitive environment. At this point, the Chinese company Huawei, after a severe recession due to US sanctions pressure, finally dropped out of the top five smartphone manufacturers for the first time in recent years, and other Chinese manufacturers such as Xiaomi, Oppo and Vivo are taking advantage of this exit. The market share of each of these companies in the last quarter was 14.1, 10.8 and 10.1 percent, respectively, and they have taken the third to fifth positions among the top suppliers during the quarter ending March 2021. These manufacturers have increased their focus on international markets to gain more of the vacuum created by Huawei's absence. Of course, most of the profits in the low to medium price segment have gone to these companies, and the gap in Huawei's advanced products has been filled with the presence of Apple and Samsung. Samsung topped the list last season with 75.3 million smartphones and a 21.8 percent market share. The launch of the company's new Galaxy S21 series has been successful for Samsung thanks to a successful pricing strategy that is $ 200 lower than last year's flagship. Apple, which has consistently succeeded in launching the iPhone 12 Series, still has a 16 percent market share, despite losing part of its holiday season sales, with 55.2 million iPhones.
According to Ryan Reith, IDC Program Vice President for Seasonal Review of the Global Mobile Device Market, while Huawei continues its downward trend in the smartphone market, LG will also be completely out of the market. is out. The company has the largest supply in the Americas, with more than 50 percent of its products in North America and another 30 percent in Latin America, according to IDC. But while LG has ceded the field to other smartphone makers in recent years, it still held 9 percent of the North American market and 6 percent of the Latin American market. Therefore, the departure of the Korean company provides new opportunities for other brands, which, due to the intensification of competition, especially in the low-end products sector, will lead to a dispute between 6 and 10 brands in the Americas to take advantage of this new opportunity. p> Source: IDC