Wednesday, Sep 29, 2021
Sales of tablets and Chromebooks continue to rise as a large part of the world continues to face the COVID-19 epidemic. According to data from the seasonal tracking department of personal computing devices at the IDC Research Institute, in the first quarter of this year, the tablet market grew by 55.2% compared to last year and a total of 39.9 million units were sold. According to the report, published on Thursday, April 29, 2021 (May 9, 1400), the growth of the tablet market has been unprecedented since the third quarter of 2013, which experienced an annual increase of 56.9% in supply.
According to IDC analyst Anuroopa Nataraj, while vaccine production and return to work will likely slow down the tendency to work from home, it is still a long way to go before normalcy returns. There is and therefore the demand for tablets, especially detachable devices, will continue for some time. According to Nataraj, the increasing attention of buyers to competitive products such as slim notebooks for work and entertainment and Chromebooks for education, the tablet market in the future will face serious competitors and the burden of this competition on the shoulders of larger brands such as Apple, Samsung, Amazon and It used to be Microsoft.
Previously, schools around the world were reluctant to use devices with tablet design and form factors due to their low cost and easy controllability. But the growing popularity of Chromebooks in markets such as the United States, Western Europe and, more recently, Japan has left little room for tablets.
According to IDC Apple shipped 12.7 million units in the first quarter of this year, accounting for 31.7 percent of the market; A figure that shows a growth of 64.3% compared to the same period last year. Apple's financial report shows revenue of $ 89.6 billion for the period January to March 2021, and although sales were not reported in the report, iPad tablet revenue rose $ 78.7 billion to $ 78.7 billion. .
The company recently unveiled two new iPad Pro models, the 12.9-inch model with the M1 chip and the new Liquid Retina XDR display. Pre-orders for these products start on Friday, April 30, and their release date is scheduled for the second half of May.
After the Cupertino giant, Samsung is the one that launched 8 million tablets last quarter and Has experienced annual growth of 60.8%. After these two companies, Lenovo, Amazon and Huawei have taken the next ranks and have launched 3.8, 3.5 and 2.7 million tablets, respectively. Interestingly, Lenovo and Amazon saw triple-digit growth over the same period last year, with Lenovo recording 138.1 percent and Amazon 143 percent year-on-year, respectively.
In the Chromebook segment, HP is in first place with 4.4 million units and has experienced an annual growth of 633.9%. Then Lenovo with 3.3, Acer with 1.9, Dell with 1.5 and Samsung with 1 million Chromebooks took the second to fifth places and all saw a three-digit increase over the same period last year.