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    IDC report on global Chromebook and tablet market in the second quarter of 2021 - iPad tops and continues to grow in both markets
    25 Days, 10 Hours ago


    Tags:  Statistics  -  IDC  -  Tablet  -  Chromebook  -  Samsung  -  Apple  -  Huawei  -  Amazon  -  Lenovo

    The IDC Research Institute released its report on the global tablet and Chromebook market between July and June 2021 on July 30 this year. According to the report, in the second quarter of this year, another successful season for Chromebooks and tablets has taken place, and this group of products has recorded significant growth. According to preliminary data from the global market for personal computers at IDC, the supply of Chromebooks in the last quarter reached 12.3 million units, which shows a growth of 68.6 compared to the same period in 2020. Although this figure is not a new record for the Chromebook market, it shows a strong presence of this group of products in the market compared to two seasons ago.

     IDC report on global Chromebook and tablet market in the second quarter of 2021 - iPad tops and continues to grow in both markets

    According to IDC report in the season ending June 2021, Supply in the tablet sector experienced more limited growth, with sales of 40.5 million units, an increase of 4.2 percent over the previous period.

    But despite these positive results, IDC analysts believe that these two product groups are experiencing a slowdown in growth compared to the explosive growth of previous seasons. In the Chromebook Group, despite continued high demand for educational devices, manufacturers have been forced to shift their preference to higher-margin Windows laptops due to a shortage of components. The same is true for some tablet companies, and there is concern that consumer demand in the tablet market will slow down much faster than in the Chromebook or even PC market. "There are still plenty of opportunities for tablets and Chromebooks in the education market," said Anuroopa Nataraj, senior research analyst at IDC. Online education has gained rapid attention and pushed the digital revolution in the educational space. "While there is no single solution in this area for countries around the world, many emerging markets continue to increase the use of Android tablets, while schools in some developed markets, such as the United States and Canada, are more inclined to work with Chromebook." . According to Nataraj, after the reopening of schools in Europe and some Asian countries, we will see more growth in the Chromebook market.

     IDC report on global Chromebook and tablet market in the second quarter of 2021 - iPad tops and continues to grow in both markets The top five tablet suppliers in the second quarter of 2021 According to IDC, Apple was the top tablet manufacturer with 12.9 million iPads shipped in the quarter ending June this year. Interestingly, despite the Cupertino giant's lead in the tablet market, the company's market share has dropped from 32.1 percent to 31.9 percent compared to the second quarter of 2020.

    Apple's report for the quarter ending June 2021 from New records show the company's total revenue; The company's iPads grossed about $ 7.37 billion thanks to continued telecommuting and distance learning. That's up nearly 12 percent from the same period last year, making it the best-performing iPad in the seasons leading up to June.

    Not to mention, but it looks like an upgrade to the base iPad 10.2 2020 (known as the eighth generation iPad) and iPad Air 2020 (or fourth generation iPad Air) by the end of 2020 with the release of the new iPad Pro with the M1 chip and 12.9-inch mini display It has been well received by users.

    IDC reports that after Apple, Samsung, Lenovo and Amazon, with 8, 4.7 and 4.3 million tablets respectively, and an annual increase in share Their market occupies the second to fourth positions.

    On the other hand, the latest data released by the Canalys Institute show that the global PC market (including tablets) has gone through another booming season, growing by 10% to 121.7 million units. . According to Canalys, among these products, Chromebooks have performed very well, experiencing 75% annual growth with 11.9 million units shipped. Meanwhile, the supply of tablets has increased by 4% compared to the same period last year, reaching 39.1 million devices.

     IDC report on global Chromebook and tablet market in the second quarter of 2021 - iPad tops and continues to grow in both markets

    In the tablet market, the second quarter of this year has been successful in various ways and manufacturers They have continued to supply their products at higher levels than in the pre-epidemic era. The Canalys report, like the IDC, shows that Apple continues to lead the market with 14.2 million iPads. After this company, the Korean giant Samsung was able to be more successful than Apple in increasing its market share and with a growth of 13.8%, it introduced about 8 million devices to the market. Lenovo also managed to achieve the highest annual growth with 77.5% among the top five manufacturers with the supply of nearly 4.7 million tablets.

     IDC report on global Chromebook and tablet market in the second quarter of 2021 - iPad tops and continues to grow in both markets Apple iPad Pro 12.9 and iPad Pro 11

    Total in the PC market (Including desktops, notebooks and tablets), Lenovo has returned to market leadership with a significant 23% growth of 24.7 million units. Apple, with an average growth of 5%, shipped 20.6 million devices and is in second place. Third in the industry is HP, which, with 18.6 million units sold, reported the lowest annual growth among experienced retailers at 2.7 percent. While Dell and Samsung also remained unchanged, as in the first quarter of this year, ranked fourth and fifth.





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