• - Full Wireless Headset (TWS) Market Channel - Time to Slow Down

    Full Wireless Headset (TWS) Market Channel - Time to Slow Down
    13 Days ago

    Tags:  Statistics  -  TWS-Earbuds  -  Canalys  -  Samsung  -  Apple  -  Xiaomi

    Canalis Research Institute has released its latest report on the All-Wireless Headset (TWS) market in the second quarter of 2021; According to the report, after strong double-digit growth in recent seasons, the supply of these devices has reached its peak and during this period, with the presentation of 58.3 million units, it has experienced a growth of only 6.4%, which is the lowest amount in the last three years. comes. The dramatic growth of TWS headsets, especially over the past year or two, has to do with the living conditions of the past year or two. The popularity of Apple's AirPods and AirPods Pro has not been ineffective in keeping this statistic high. Full Wireless Headset (TWS) Market Channel - Time to Slow Down. Supply has reached 99.8 million units. In this family, apart from TWS, we encounter two other separate categories, namely wireless headphones and wireless earphones, which in the second quarter of 2021, with a growth of 3 and 2.1 percent, respectively, have succeeded in marketing 15 and 26.5 million devices. As the market's leading and unrivaled brand, Apple has for the first time seen a drop in supply, dropping 25.7 percent to 15 million fully-featured AirPods in the second quarter of this year; At the same time, this market is clearly announcing the slowdown in supply. </p> <p> </p> <img src= Global supply of personal smart audio devices from the first quarter of 2019 to the second quarter of 2021

    With a supply of 15.5 million and a drop of 25.8%, it has 26.5% of this market. The company launched 20.8 million TWS headsets at the same time last year, giving it a whopping 38% market share. "Apple's sharp decline [supply and market share] is partly due to a sharp comparison with last year's strong quarter," said Jason Low, director of channel research on Apple Performance. Despite the ups and downs, Apple's key advantage is clear - the company has a user-centric ecosystem that is highly loyal to Apple products, and it is one of the few smartphone vendors to have a stronger influence on content. "By combining it with its audio hardware, it can be used to create a unique experience." Jason Lowe continues to talk about improving market conditions for Apple in the second quarter of this year after the introduction of the new AirPods, but cites the growing saturation of iOS and macOS devices as a cause for concern. Full Wireless Headset (TWS) Market Channel - Time to Slow Down Global supply and growth of TWS headsets in the second quarter of 2021 (supply Xiaomi is still in second place in the market as it was last year, but this time it is very close to the third brand, Samsung. The number of Xiaomi TWS devices released in the second quarter of 2021 reached 5.3 million, which gave it a market share of 9.1%, an increase of 5.7% over the previous year. Samsung, on the other hand, has only 100,000 fewer devices than Xiaomi, and with an annual growth of 40.5 percent and 5.2 million TWS headsets, it has nearly 8.8 percent of the market. It is important to mention that in the statistics of Samsung, the brand of the company's subsidiary, Harman, has also been calculated.

     Full Wireless Headset (TWS) Market Channel - Time to Slow Down Xiaomi FlipBuds Pro

    Cynthia Chen, a channel analyst, commented on the two brands' rivalry, as their statistics are close to the end of 2019. This side speaks; Where Xiaomi slowly started offering more advanced and expensive TWS devices, and Samsung has filled that gap by offering products with its core brand and its sub-categories, especially JBL under the Harman sub-category.

    Fourth place on this list It is owned by the American company skullcandy, whose TWS headset supply rose sharply from 1.1 million last year to 4.1 million last year, with a staggering 285.4 percent growth, the highest growth among other brands on the list. The company currently owns 7% of the global TWS headset market. Canaliz links the success of this suite to the introduction of low-cost, hands-free headsets that target younger users compared to Samsung and Apple.

     Full Wireless Headset (TWS) Market Channel - Time to Slow Down Skullcandy Jib

    The fifth place in this list is taken by the Chinese company QCY after Apple, the biggest drop among the brands in this list. Experience and offer 2.5 million TWS headsets, down 15.8% from the previous year. The company's market share in the second quarter of 2021 reached 4.2 percent, which in the field compared to 5.4 percent last year can be seen a significant decrease.

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