When LG started making phones, none of Apple, HTC, or Huawei had any products called cell phones, and Xiaomi had no foreign presence. In the field of smartphones, LG introduced various products to the market with many innovations. But after more than a decade in the smartphone industry and following four consecutive loss seasons in this sector, on Monday, April 5, 2021 (April 16, 1400) finally announced its decision to leave the mobile phone business. This news was somewhat shocking for those who remember LG phones, but we should not forget that the smartphone market does not face any brand.
There have been recent reports that LG has been considering several options to decide the fate of its mobile division. And has even entered into negotiations with several companies for the transfer of this sector. In any case, no matter what happens to LG's mobile division (including the transfer of LG's brand franchise), it is certain that LG will no longer manufacture the handset itself. Now is a good time to at least pay our respects to this Korean brand after reviewing LG's achievements over the past few years.
LG never got what it deserved, and perhaps never did, in the smartphone world. For example, LG was the first company to use the capacitive display and all-touch interface in the world for the first time in the world with the launch of the LG KE850 Prada in December 2006. But it was not well known that Apple unveiled its first iPhone in January 2007. The unveiling of the iPhone was accompanied by such a commotion in the news circles that the LG KE850 Prada was forgotten. Today, everyone knows Apple as the founder of the touch screen revolution, unaware that the leader of this movement was in fact Alji.
LG KE850 Prada
In early 2007, LG unveiled the LG KU990 Viewty; The first smartphone to be able to record slow motion video. The phone's camera could shoot 320p video at 120 frames per second, which is 4 times slower than regular video. Many of LG's other mobile innovations have focused on handset cameras. For example, the LG Optimus 2X - launched in 2011 - is the first smartphone with FullHD video recording capability (same as 1080p resolution).
LG Optimus 2X
The spirit of LG adventures goes beyond the camera. We quickly overtook the Optimus 2X, unaware that it was the first smartphone with a dual-core processor and that its name was listed in the Guinness Book of World Records.
If the LG Optimus 4X HD was introduced just a month earlier, it could be the first smartphone with a quad-core processor. Instead, the LG Optimus G - launched in 2012 - was the first smartphone to use the Snapdragon S4 Pro processor (Qualcomm's newest processor at the time). The phones that followed the Optimus G series became the new series of LG flagships, including the G5 and G3, which are among the first smartphones with a 1440p display.
LG with the production of G3 introduced several functionalities to the world of industry that from The most important of these is the laser autofocus module. It was also one of the first waves of QHD smartphones, and Samsung and other brands switched to QHD displays after LG. Other innovations in the G Series include the G2, in which the power and volume buttons were moved to the back of the device, and this design continued until 2016 in the G Series. It's not fair to talk about the G Series and not the LG G4. Perhaps the most important thing about this flagship is its leather frame; The German was copied by Huawei, Oppo and Vivo after LG.
In terms of design, LG was ahead of its time. Interestingly, the LG BL40 New Chocolate (2009) was the first smartphone to feature a 21: 9 aspect ratio display. At the time, the phone was compared to the TV remote control for having such a long, elongated aspect ratio, but most smartphones today produce the same aspect ratio.
LG BL40 New Chocolate < Another thing about the LG G5 is that it is the first modular Android phone (after Google's Ara project was discontinued after a while). The LG G5 was backed by a modular feature supported by a system called Magic Slot. Although the system was not very powerful to implement, and many users were dissatisfied with the modules not fitting properly, at least LG had the courage to take the risk of producing a completely new product.
The Nexus 4 (a joint product of Google and LG) is based primarily on the Optimus G. This phone is considered a flagship killer in many ways despite not supporting LTE. The Nexus 4 - powered by the powerful Snapdragon S4 Pro processor - hit the market in late 2012 for $ 300. To understand the low price of this product, it is not bad to know that at the same time with this phone, the Oppo Find 5 smartphone - with the same processor - was priced at $ 500. The Galaxy S3 (AT&T version) was also powered by the Snapdragon S4 Pro chip, but the user had to pay $ 200 just in advance to buy the phone. Even the Lumia 920 - which was not well received - sold for $ 450 in the unlocked version.
Another achievement of the Nexus 4 is that it was the first Android device in the world to be produced with Qi wireless charging technology. Of course, we call the Nexus 4 the first Android phone with Qi charging, because the Windows Phone Lumia 920 (with support for the same technology) entered the market two weeks earlier.
Those interested in playing quality music are also seen among LG fans. Many users liked the Quad Dac digital analog converter system, which was first used in the LG V20. LG's close relationship with Google also paid off, and the LG V20 was the first smartphone to ship with Android 7 Nougat. Another thing about the V20 is the linear secondary display above the main display, which at the time was a strange and unique design (this secondary display was first used in the V10). Not to mention, according to LG, the V20 was the first smartphone to use digital video shake technology (Qualcomm). This technology actually improves the performance of the optical image stabilizer, which is a piece of hardware. Needless to say, one of the things that still makes the V20 have something to say in 2021 is its replaceable battery, which is almost impossible in today's flagships.
We come to one of LG's masterpieces of creativity, which is nothing but the LG G Flex; This smartphone - thanks to the P-OLED display and the unique LiPo battery (both of which were the first of its kind and were produced by LG) is the title of the first flexible phone in the world. Another interesting thing about the G Flex is that the back of the phone had a "self-healing" texture. This means that the cover used on the back of the phone would repair itself in the event of a scratch, and after a short time, no trace of that scratch would be seen.
LG G Flex
It's not clear why LG failed to invest in its innovations, but there is no doubt that the popular Korean brand has succeeded in creating some of the most exciting smartphones in the world in recent years. Perhaps Alji himself never realized his failure in the field of mobile. However, with LG leaving the field of smartphone production, the place of the company's innovations in the smartphone market will remain empty. Now, our only hope is that LG will use the same creativity as ever in the production of its other electronics.