Friday, Sep 17, 2021
The global tablet market has revived during the COVID-19 epidemic and emerged from a long-term downturn. The market experienced an annual growth of 19% in 2020 due to increasing demand for large-screen devices that are more suitable for telecommuting, online training, and home quarantine. According to the latest report of Counterpoint Research Institute on Monday, June 14, 2021, the tablet market in the last quarter of 2020 has reached the highest level in the last five years and in the first quarter of this year, a jump of 53% compared to Recorded the same period last year.
Apple experienced a 33% increase in iPad shipments last year compared to 2019, and in the first quarter of this year, with 37% market share, it still remains the leader in the global tablet market. Is. Interestingly, despite the impact of the holiday season, Apple has improved its performance in most areas, especially Japan, and continued to record new sales records.
According to statistics Counterpoint, the market share of Samsung and Lenovo has increased compared to the first quarter of 2020. In contrast, the market share of the Chinese company Huawei has risen from 11% in the first quarter of 2020 to 5% in the first quarter of 2021 due to sanctions. Other brands have experienced a total 10% drop in their market share, which has been filled by Apple and Samsung.
According to Liz Lee, senior Counterpoint analyst, iPad base models accounted for 56% of the product lineup in the first quarter of this year, and the iPad Air and iPad Pro series, respectively. With 19 and 18 percent are in the next place. The iPad 8 has also emerged as one of the best-selling models, as consumers are constantly concerned about the price and ease of carrying the device. Also unveiled in October 2020, the iPad Air 4 topped Apple's best-selling tablet list as consumers welcomed its affordability and advanced specs.
The American supercar has introduced some new features in The iPadOS 15 operating system has introduced a home screen with new and integrated widgets and improved multitasking performance. However, many have expressed concern about the backwardness of the iPad Pro models' software features compared to the hardware capabilities. Of course, with the introduction of the iPadOS 15 in the coming months, it is expected that more operational capabilities will be added to the iPad series and it will likely increase its popularity among tablet enthusiasts. Apple is also expected to introduce the new iPad mini 6 later this year, along with another low-cost iPad, which will help consolidate the American giant in the market.