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    Counterpoint report from the US smartphone market in the third quarter of 2021 - Growth of others in the absence of LG
    16 Days, 17 Hours ago


    Tags:  Statistics  -  Counterpoint  -  USA  -  Samsung  -  Alcatel  -  Apple  -  Motorola  -  OnePlus

    At the same time as the release of the report on the European smartphone market in the last quarter, the Counterpoint Institute on Wednesday, November 3, 2021 (November 12, 1400) published its report on the state of the US smartphone market in the third quarter of this year. Unlike Europeans, who source their smartphones from a variety of brands, American users tend to buy smartphones made by Apple and Samsung. The report did not give the exact number of smartphones shipped in the United States, but according to Counterpoint, smartphone shipments in the market grew by 1 percent over the same period last year and 9 percent compared to the second quarter. p>

    https://mobiletony.com Counterpoint report from the US smartphone market in the third quarter of 2021 - Growth of others in the absence of LG Seasonal and annual growth in the US smartphone market comes at a time when the global shortage of components continues to weigh on the mobile industry. Despite the pressure, companies such as Apple, Samsung and Motorola have managed to increase their share of the US market in recent seasons and help keep the market recovering. "The US market will continue to move forward in 2021," said Jack Fieldhack, director of research at Counterpoint, describing the performance of the US smartphone market last season. "Apple and Samsung also maintained their lead in the third quarter of 2021, accounting for 77% of total supply." Counterpoint data show that Apple managed to increase its share of the US smartphone market from 39% to 42% with an annual growth of 9%. Similarly, Samsung, which held 30 percent of the market in the third quarter of last year, was able to increase its share to 35 percent with 18 percent growth.

    https://mobiletony.com Counterpoint report from the US smartphone market in the third quarter of 2021 - Growth of others in the absence of LG Top brands of smartphone suppliers in the US market in the quarter Third year 2021

    Despite the shortage of parts and the release of the iPhone 13 family at the end of the third quarter, the success of this series in this short period has been so dramatic that 17% of the total sales of Apple in the last quarter are related to this product. According to Jack Fieldhek, this strong sale is expected to continue in the fourth quarter. On the other side of the market, Samsung smartphones have been well received by American users in recent seasons. Another noteworthy point is the Korean company's success in launching its cheapest and most expensive 5G phone, the Galaxy A32 5G, which is operated by operators such as T-Mobile and Metro by T-Mobile.

    According to Senior Counterpoint analyst Hanish Bhatia, it is true that the US market is increasingly monopolized by top brands, but manufacturers such as BLU, HMD and Wiko are feeding low-end MVNO brands on channels. National retailers - including TracFone, StraightTalk, Simple Mobile and Total Wireless - continue. It should be noted that MVNO refers to operators who do not have the physical infrastructure themselves and only do business by concluding contracts with other operators.

    The operators themselves also play a role in bridging the gap between top brands and other brands. According to Hanish Batia, operators are playing this role by increasing the use of handsets called "white-label devices". White-label products are those made by one company and sold by other companies - or more accurately, marketers - under their own name. According to Counterpoint, there are currently four fifth-generation white-label smartphones in the US market priced under $ 300. This is an important space for US operators as they seek to shift their customers to 5G in the shortest possible time in order to reduce costs and invest in their new fifth-generation networks.

    img src="https://mobiletony.com/picsbody/2111/433-3.jpg" alt="https://mobiletony.com Counterpoint report from the US smartphone market in the third quarter of 2021 - Growth of others in the absence of LG"> USA

    One of the highlights of the US smartphone market in recent seasons is the growth of Motorola in the absence of LG. Following LG's official exit from the smartphone business, other brands took advantage of this situation and upgraded their position in the US market, among which Motorola has performed well. According to Counterpoint, Motorola became the third largest smartphone supplier in the United States last season, gaining 8% of the market share. The top phones of this brand in the American market include Moto G Play, Moto G Power and Moto G Stylus (equipped with 5G). According to Maurice Klaehne, senior Counterpoint analyst, the closure of factories in Vietnam (due to the spread of the Corona virus) had little effect on the supply of Motorola handsets, as most of the company's products are made in China.

    According to a recent report, last season saw a slight drop in the supply of TCL smartphones (including Alcatel devices). According to Maurice Kalan, as the decline in 4G chips has prevented the production of more devices (especially on devices under $ 150), TCL's share of the US market (from 6% to 5%) has been the result.

    OnePlus ranks fifth in the US smartphone market. According to a recent report, OnePlus' share of the US market has increased from 0% in the third quarter of 2020 to 3% in the last quarter. Counterpoint attributes the increase to the successful launch of the fifth-generation N200 early in the third quarter. Needless to say, OnePlus has not escaped the crisis of parts shortage, but it is still expected that with the arrival of OnePlus products in Walmart store (through Metro operator), the brand will be able to continue to grow in the US market.





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