Wednesday, Sep 29, 2021
Counterpoint Market Analysis has published a new report on the market of smartphones sold in the European market in the first quarter of 2021, according to which more than half of the mid-range phones sold in this market are equipped with 5G capability. This statistic is quite interesting because last year on this date, in the first quarter of 2021, almost no fifth-generation handsets were present in this market, and only in the third quarter of 2020, with the discovery of new models, this statistic It only reached 20%. The importance of this category in mobile market calculations is due to the fact that it is considered the main market driver with the highest supply and demand.
Counterpoint range for mid-range smartphones, price range between $ 250 to $ 500 $ 500 to $ 700 is also called affordable premium, both of which together form the most important sales channel in continental Europe. Counterpoint attributes one of the key factors in assessing the trend of the mid-range phone market in the European region to the absence of Huawei products from this region, which began nearly 12 months ago, and Huawei's vacancy for new brands entering the European market: Xiaomi, Oppo, OnePlus. filled with realme and vivo.
Huawei's vacancy in Europe, but according to Counterpoint, is not completely filled with the company's own style, while Huawei phones In this region, they were often in the price range below $ 250. The products of its new competitors entered new price channels, which eventually led to the growth of prices in the European mid-range market. This price increase over the past year, according to Counterpoint, has occurred in the range of $ 250 to $ 700, which includes the middle class and low-cost upgrades, and contrary to expectations, difficult economic conditions are facing many consumers in the face of the Crohn's pandemic.
Increasing competition will not only provide users with a wider range of choices, but will also help lower the price of 5G devices to the point where, as mentioned earlier, more than half of the smartphones currently on the market in Europe They will be equipped with 5G capability in the first quarter of 2021.
Counterpoint At the end of this report, you talk about your expectation of maintaining the position of mid-range handsets as a key growth factor in this region in the medium term; Where the competition between brands is intensifying moment by moment and soon the interesting list of advanced phones (including clamshells) by different brands, the advanced products of Apple and Samsung will also be challenged.