ChinaDaily news website published a report on the state of the Chinese smartphone market in July 2021 on Monday, August 30, 2021. According to the report - compiled by CINNO Research - in July 2021, the supply of smartphones in the Chinese market grew by 28.6% year on year to 28.68 million devices. One of the highlights of this report is the development of the Honor brand. According to CINNO Research, for the first time since leaving Huawei, the Honor brand has overtaken big names like Xiaomi and Apple to become the third largest supplier in the Chinese market with 4 million smartphones launched in July. .
After the separation from Huawei, Honor initially faced a severe shortage of parts, and the brand's share of the Chinese market fell to 3%. But after things returned to normal, Ann also resumed his forward movement. The successful performance of the Honor can be attributed to the sale of mid-range phones (such as the 50 Series). Of course, high-end devices can also be seen in the product portfolio of this brand. It was in mid-August this year that Honor unveiled the flagship Magic3 series handsets with a base price of 899 for the regular version, 1,099 for the Pro version and 1,499 for the Pro Plus version. Honor CEO Zhao Ming hopes that with the launch of the Magic3 series, the brand will be able to expand its presence at the top of the market.
As mentioned in the introduction, the Chinese smartphone market in July, a growth Experienced 28.6%. According to CINNO Research, the launch of 5G smartphones is one of the most important components of this growth. It should be noted that in July 2021, about 22.83 million 5G smartphones entered the Chinese market. In other words, 79.6% of all smartphones shipped during this period were equipped with fifth-generation technology (currently the total number of 5G devices in China is 400 million). In July, 26 new smartphones entered the Chinese market, 11 of which were 5G handsets. It may be common for the new Chinese market to launch this number of models. But we should not forget that Chinese companies mostly prefer August to launch their new phones. This policy will be adopted to counter the arrival of new iPhones in September.
Finally, let's take a look at the chipset statistics used in Chinese smartphones. According to a recent report, sales of MediaTek chipsets reached 10.2 million units in July 2021, with an annual growth of 118.3%. As a result, MediaTek overtook Qualcomm to become the top chip supplier in the Chinese smartphone market. Not to mention, sales of high-silicon chipsets (a subsidiary of Huawei) also fell 70 percent to 2.1 million units.