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  • https://mobiletony.com - Canaliz report on the global mobile market in the third quarter of 2021 - Apple returned to second place

    Canaliz report on the global mobile market in the third quarter of 2021 - Apple returned to second place
    27 Days, 12 Hours ago


    Tags:  Statistics  -  Canalys  -  Samsung  -  Apple  -  Xiaomi  -  Oppo  -  Vivo

    On Friday, October 29, 2021 (November 7, 1400), Kanaliz released its latest report on the supply of smartphones in the third quarter of 2021; According to the report, a total of 325.5 million smartphones were shipped in this period, which shows a decrease of 6% compared to 348 million times last year, as the global crisis of chipset shortage continues. An interesting point in this analysis belongs to Apple, which has once again regained its lost position from Xiaomi and returned to the second position of smartphone suppliers. One of the highest growth rates this time belongs to Apple, while the first and third brands have experienced negative growth.

     Canaliz report on the global mobile market in the third quarter of 2021 - Apple returned to second place Apple iPhone 13 mini

    Kanaliz at the beginning of its report specifically to the current situation of Apple and its position between Other brands of smartphones. Apple has introduced 49.2 million handsets to the market with the introduction of the iPhone 13 family, which shows a growth of 14% compared to 43.1 million years ago. Apple had only 12 percent of the market share at that time last year, but the brand's share has risen to 15 percent, according to the research institute, surpassing Xiaomi and relying on second place in the list./p>

    https://mobiletony.com Canaliz report on the global mobile market in the third quarter of 2021 - Apple returned to second place "The iPhone 13 got off to a strong start," said Le Xuan Chiew, a channel analyst. Pre-orders were high, and unlike last year, Apple was able to use all of its retail stores to increase sales. For [customers] with a two- or three-year-old iPhone, these devices came with better cameras and battery life, and of course a compelling 5G upgrade. But Apple's performance goes far beyond the iPhone 13; For example, the company maintained the acceleration of the iPhone 12 with a major behind-the-scenes discount. "With new initiatives in the Business to Business (B2B) channel, the company experienced rapid growth around the world and continued to grow in popularity among network operators." The channel analyst continued his speech by pointing out the limitations that Apple has in the continuation of this path in the fourth quarter of 2021 in the field of supply chain, and underestimated these pressures due to Apple's high operational capacity than other competitors of this company./p>

    https://mobiletony.com Canaliz report on the global mobile market in the third quarter of 2021 - Apple returned to second place Apple Samsung iPhone 13 Pro and Apple iPhone 13 Pro Max

    with 69.4 million handsets and 21% market share, as usual, is at the top of the table, but this amount compared to last year with 80.2 million handsets and shares The 23% market has seen a significant 13% decline. This situation has been somewhat repeated for Xiaomi, and the supply of the Chinese company's smartphones has dropped by 7% to 44 million from 47.1 years ago. Xiaomi, of course, is still right behind Apple with a 14% market share. Oppo and Vivo are in fourth and fifth place with 36.7 million and 34.2 million, respectively, and each account for 11% of the global smartphone market. Unlike the other two high-end Androids, Oppo and View have not only not seen a drop in sales, but their annual supply has also increased by 18% and 8%, respectively.

     Canaliz report on the global mobile market in the third quarter of 2021 - Apple returned to second place The main brands of smartphone suppliers in the third quarter of 2021 (available in millions) (Ben Stanton) Senior Channel Analyst, The situation of the Android collection with a 9% drop in supply is not very good, although the conditions of different brands in this field are different. "Samsung is having trouble launching its A-Series devices again," Stanton added. Xiaomi also saw demand outpacing supply, partly due to strong performance in the previous season, which led to a depletion of inventory. Oppo and Vivo, on the other hand, experienced a [successful] return in the third quarter after COVID destroyed key South Asian markets in the previous quarter. Some other big sellers also saw positive signs; "Transition and realme boosted supply amid global expansion [of their products], and Lenovo [business market] flourished in the United States while its key competitor, LG ['s market], is out." According to Stanton, out of the top 10 brands in this market, smaller companies have generally faced problems and reduced supply during this period.

     Canaliz report on the global mobile market in the third quarter of 2021 - Apple returned to second place Estimating the supply of smartphones from the first quarter of 2019 to the third quarter of 2021

    According to Stanton, Android problems at a high level The market also continued where, for example, in the absence of a new Galaxy Note phone, Samsung launched more than 3 million clamshells of both the Galaxy Z Flip3 and Galaxy Z Fold3 in the third quarter of this year. It seems that this channel analyst will not be enough to fill the gap in the Note series, and competitors such as Google Pixel 6 Pro and Xiaomi 11T Pro are trying to get a share of it. Supply chain optimization, pricing strategy change, and persuasion of operator distribution channels are some of the strategies emphasized at the end of this report for future success.





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