• - Bloomberg announces official start of battle between Apple and Meta over wearables, headsets and smart homes

    Bloomberg announces official start of battle between Apple and Meta over wearables, headsets and smart homes
    9 Days, 16 Hours ago

    Tags:  Facebook  -  Virtual-Reality  -  Mixed-Reality  -  Augmented-Reality  -  Meta  -  Apple

    Undoubtedly, Apple and Google are longtime rivals. The most obvious aspect of this competition can be found in the area of smartphone operating systems; Where no one can conclusively prove the superiority of Android over iOS or vice versa. Of course, in other areas, the superiority of one over the other is quite obvious. Previous generations of Pixel, for example, often did not stand a chance against the iPhone, and Apple Maps is struggling to gain popularity with Google Maps. But in the next decade, Facebook - recently renamed Meta - could be Apple's new competitor, according to Bloomberg. This competition will be very serious in the world of wearables, VR/AR headsets and smart home devices. Bloomberg announces The official start of the battle between Apple and Meta over wearables, headsets and smart homes. You probably remember the Cambridge Analytica scandal; In 2018, it was revealed that the personal data of more than 87 million Facebook users had been sold without their permission. Bloomberg announces official start of battle between Apple and Meta over wearables, headsets and smart homes Mark Zuckerberg CEO Meta on the side Right and Apple CEO Tim Cook on the left

    But none of this verbal conflict can be compared to the competition that is taking shape behind the scenes. According to Bloomberg, the real battle between Apple and Meta is over virtual and augmented reality headsets (VR and AR), smartwatches, smart home devices and digital services. The other part of the conflict between the two tech giants is related to the definition of each of them as "metavers".

    Meta has not been able to gain a share of the smartphone market, and company officials are well aware that entering this field will fail. So Meta decided to go into areas where it could have something to say (just like Amazon did after the failure of the Firephone project). Following the acquisition of Oculus in 2014 for $ 2 billion, it is now safe to say that the virtual and augmented headset market is the happiest meta business. Meta has been offering VR and AR headsets for several years, but analysts believe that the market for these products (both in terms of hardware capabilities and in terms of brand competition) will flourish in 2022. Last month, Meta unveiled its first mixed reality headset, Project Cambria. To understand the importance of this issue, it is not bad to have a small comparison between AR, VR and MR. Bloomberg announces official start of battle between Apple and Meta over wearables, headsets and smart homes Image of Cambria Project Headset Teaser

    Wearing virtual reality (VR) headsets, the user is completely immersed in the digital world and seems to have entered another world. But when using augmented reality (AR) glasses, the user sees all the phenomena around him as they are, with the difference that a layer of digital information appropriate to these phenomena is placed in front of the user's eyes. But mixed-reality (MR) - as its name implies - is a combination of these two technologies, adding a whole layer of information to virtual reality phenomena. In this way, much more advanced processors, sensors and lenses will be used to build the Cambria headset.

    All these preparations have been made to get to the point where Apple is apparently also looking to produce an advanced augmented reality headset next year that will likely hit the market a few months after Cambria. Experts estimate the price range of the Apple headset to be around $ 2,000, but Bloomberg believes that the meta-reality headset will be cheaper. But in any case, these two products will be tough competitors for users who want to enter Metavars.

    But this is just the beginning; While Apple intends to enter the realm of meta by producing a combination of reality headsets, Meta is also thinking of invading the realm of smartwatches; An area that can be said to be ruled by Apple. There is no doubt that AppleWatch is the number one smartwatch connected to the Internet, but apparently Meta is also looking for a share of this lucrative market.

     Bloomberg announces official start of battle between Apple and Meta over wearables, headsets and smart homes Render attributed to Meta smartwatch - Bloomberg source

    It is a smartwatch and this product is scheduled to enter the market next year. The watch appears to have been produced in three different generations, indicating that Meta intends to challenge Apple in the coming years. The trump card of the Meta smartwatch is that this product is equipped with a camera for making video calls; Something that Apple has been resisting for years and has not yet added to AppleWatch. Of course, if the Meta smartwatch can sell well thanks to this feature, sooner or later Apple will do the same. Applet is a versatile device, but the sports and fitness features of this watch can not be denied. In a similar way, Meta has also shown interest in sports. In the past, the idea of sports tracking was used in the company's virtual reality headsets, but Meta will probably extend these possibilities to the wrist. In this way, training sessions are better monitored during exercise with virtual reality headsets. In contrast, it is unlikely that Apple will decide to implement a version of the Fitness + service in its augmented reality headset.

    The next area of competition between Apple and Meta is nothing but smart home devices. At the moment, neither of these two companies has a big name in the field of smart homes, but this attractive business could be the next destination of Apple and Meta in the future.

    Meta started in the field of smart homes three years ago and produced a video calling device called Portal. Since then, Meta has redesigned the product, unveiling a newer model that uses the TV as a display. Portal Go is also a portable battery-powered version of Portal. Bloomberg announces official start of battle between Apple and Meta over wearables, headsets and smart homes>> Portal Go <p> In terms of market share of smart home devices, Meta is far behind companies like Google and Amazon. But according to Bloomberg experts, the high quality of Meta products heralds a bright future for the company in this area. Of course, it seems that Apple - at least in terms of hardware - is not very active in the supply of smart home devices. In 2018, the company introduced the home speaker smart speaker with a space price of $ 349 (which, of course, was later forced to reduce its price). In 2020, we saw the release of a smaller version of this speaker - the Mini Hoppad - priced at $ 99, which was able to sell better. </p> <p> The Homekit platform and app have been upgraded, and Apple has decided to make Siri available to non-app devices as well. According to Bloomberg experts, Apple intends to increase its presence in this market by actively working in the field of smart home devices. According to Bloomberg, the production of at least two new devices by Apple is in the testing phase. One of these devices is a combination of speaker, set-top box and camera. The other device is a smart speaker with a display that is similar to the Portal and Amazon Echo Show. </p></p>
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