• - Apple's App Store search manipulation to make its apps stand out from the competition

    Apple's App Store search manipulation to make its apps stand out from the competition
    3 Hours, 42 Minutes ago

    Tags:  App-Store  -  Apple

    A careful review by the New York Times and The Wall Street Journal in 2019 found that when searching for apps in the App Store, on the results page, Apple proprietary apps rank higher than similar competing apps. Companies that offer their own products alongside similar products of other brands have always been involved in this issue to the extent that large companies such as Google and Amazon have been accused of such behavior. At the time, however, Apple denied allegations that its apps were preferred, claiming that there was a 42-variable algorithm in the App Store search that prevented Apple from manipulating its results.

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    Despite Apple's denial, some news shows it is ahead Apple apps are no coincidence with similar apps competing in the App Store search, and Apple really did. During a lawsuit between Epic Games and Apple, a series of e-mails were recently released between Apple executives and Epic Games, showing Apple manipulating its App Store search results into its own cloud storage app over an 11-month period. Called Files - higher than similar apps - including Dropbox -. Apple's App Store search manipulation to make its apps stand out from the competition

    The year 2018 begins; When Apple and Epic Games had a good relationship. Apparently, Tim Sweeney, CEO of Epic Games, comes across the Files app as the first result after searching for the word Dropbox in the App Store. This prompted him to send an email to Debankur Naskar, Apple's head of search for the App Store, to inform him. "Dropbox is not even visible on the first page [of search results]," Sweeney's team wrote in the email. Although Sweeney's true tone cannot be deduced from these words, it is conceivable that he was surprised by this and sought an explanation from Dibankor NASCAR. "We are removing the manual upgrade, and now the search results need to be more relevant," NASCAR said in response to the email. According to NASCAR, the deliberate upgrade of the Files app to the App Store dates back to Apple's 2017 Global Developers Conference, according to NASCAR. That is, about a year after the first release of this application. This same nasty phrase clearly indicates Apple's loss in upgrading the Files app in the App Store. Of course, Matt Fischer, vice president of the App Store, objected to Apple's manipulation of search results and rejected it. "Who got the green light to put the Files app on top of Dropbox in search results," he first told NASCAR in an email. "I did not know about it and I do not think we should do it." But Matt Fisher himself ends his e-mail conversation with the phrase: "In the future, I want any similar request to be sent to me for review and approval." The same sentence shows that Matt Fisher does not completely deny the issue of intentional manipulation of search results.

    Despite acknowledging this manipulation, Apple considers this to be a mere mistake and justifies its work by saying that the Files app is integrated with Dropbox and that Apple has included Dropbox in the Files metadata. Is. That's why Files automatically ranks higher than Dropbox in search results. Apple's App Store search manipulation to make its apps more prominent than competitors

    Of course some Experts have rejected this justification for the following reasons: First, this justification is inconsistent with what NASCAR said in the email. Secondly, Apple promised that this problem would be solved immediately, if we know that this problem lasted for 11 months. Third, Apple has remained silent in response to repeated questions about whether this has happened to other apps.

    Analyzing this, it does not matter whether Apple apps rank higher in the search results, manually or not. What matters is that iPhone and iPad users around the world have been searching for the word Dropbox in the App Store for 11 months with the Apple Files app. This may be related to Apple's long-standing problem with Dropbox. In 2009, Steve Jobs, the founder and CEO of Apple at the time, planned to buy Dropbox, then a startup company. But Dropbox CEO Drew Houston was not happy about it. Steve Jobs also announced that iCloud will destroy the Dropbox business; This was never the case with the continued success of Dropbox.

    In addition, the debate over whether to upgrade Apple Apps manually or in any other way is completely futile. After all, we know that algorithms are written by humans. If Apple can design a 42-factor algorithm that changes search results in favor of its own apps, why bother abandoning the same algorithm, risking the disclosure of its emails, and getting into a legal dispute for years?

    Apple could easily change that algorithm at will; The same thing he did two years ago to appease the Wall Street Journal and the New York Times. According to the Times, in July 2019, Apple changed the search algorithm in the App Store, and as a result of this change - made by one of the company's engineers - we saw an immediate drop in the ranking of Apple applications in the App Store. At the time, Apple executives did not consider the previous formula a mistake. Apple's goal was to prevent others from thinking that Apple was differentiating between its own applications and those of others. So during this time, Apple worked on improving the algorithm to achieve the desired results. Apple's search engine manipulation to make its apps stand out from the competition

    Apple in Answering the ambiguities about the search results in the App Store, the following statement was recently published:

    We created the App Store to be a safe and secure place to find and download apps for customers as well as opportunities Be a great business for developers. [Feature] App Store search has only one purpose: to provide what customers are looking for. We do this in a way that is fair to all developers, and we do not put our apps ahead of any other developer or competitor. Today, developers have many options for distributing their applications, which is why we work hard to make application development easy and fair for our customers around the world, and a great opportunity for them.

    Finally, after a year and a half to address concerns about the corporate monopoly, the US House of Representatives on Friday, June 11, 2021, proposed a bill called It put on the agenda the "Platform Termination Act," which was later renamed the "American Online Choice and Innovation Act." The plan includes five bills and is supposed to prevent the abuse of large companies such as Apple, Amazon, Google and Facebook. One of the bills states that the new law "targets the ability of large technology companies to use their online platforms to outperform their products over competitors." Therefore, this law, if passed, could challenge the current management of the Apple App Store.

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