Wednesday, Sep 29, 2021
Analytics Strategy Market Research and Analysis has released a new report on the supply of fifth-generation handsets in the first quarter of 2021; According to the report, between January and the end of March 2021, a total of 135.7 million 5G handsets were launched in the market, which compared to the previous quarter, the fourth quarter of 2020, has grown by 6%. Among the top five brands of 5G smartphones, Samsung and vivo, with 79% and 62% growth, respectively, experienced the highest rate of change compared to the fourth quarter of 2020, but Apple, despite maintaining its first position, has fallen sharply.
Ken Hyers, Director of Analytics Strategy Collection, in connection with this report, while pointing to the appropriate growth of 6% in this market and reaching the number of 5G handsets reached a record 136 million in the first quarter "Demand for 5G smartphones remains strong, especially in China, the United States and Western Europe," he added. "We anticipate that global shipments of 5G smartphones will reach a record 624 million in 2021, an upward trend from 269 million in 2020 as a whole."
Top of the list is again Apple's name stands out more than others. The company's 5G handset supply, however, has declined compared to the fourth and record-breaking season of 2020, and while in the fourth quarter of 2020, thanks to the widespread popularity of the iPhone 12 family, it managed to launch 52.2 million handsets, this amount in the quarter At the beginning of 2021, it has decreased to only 40.4 million devices. The nearly 23 percent drop also changed Apple's market share, from 40.7 percent in Q4 2020 to just 29.8 percent.
This market share, of course, still keeps Apple at the top of the list by a wide margin compared to the second place, Oppo. Oppo, unlike Apple, has had a fantastic season, with 5G handsets growing 55 percent from 13.9 to 21.5 million. Oppo's market share of global 5G handsets has also risen from 10.9% in the fourth quarter of 2020 to 15.8%. In third place, vivo once again performed brilliantly, increasing the number of 5G handsets shipped from 12 to 19.4 million in one season. This big change indicates a 62% growth in the supply of Vivo 5G phones, which makes this company the second brand after Samsung with the highest growth rate in the supply of fifth generation phones. This tremendous growth, according to Ville-Petteri, analysts at Analytics Strategy, is due to Vivo's strong market in China and Europe, with the iQOO U3 5G and U7 5G playing a key role.
Samsung did not rank better than fourth on the list, but its 79% growth, which resulted in an increase in the number of 5G handsets from 9.5 to 17 million in one season, made it the best brand in the world. In terms of has changed. Petri attributes Samsung's success to becoming the fastest-growing retailer of 5G handsets to the S21 family, including the Galaxy S21 5G, Galaxy S21 Ultra 5G and Galaxy S21 + 5G in South Korea, North America and parts of Europe. Samsung's market share has risen from 7.4 percent to 12.5 percent. Woody Oh, another director of the research group, points to Samsung's rapid growth in 5G handsets, noting a large gap in the company's product portfolio in the Chinese market, where the brand has a very limited presence in the Chinese market (the world's largest 5G market). ) Will practically have a definite negative impact on Samsung's outlook in this category. Similarly, Chinese retailers are largely underrepresented in the valuable US market, and they feel a huge gap in their revenue and future prospects.
Finally, the fifth place in the list of top suppliers of 5G smartphones in the first quarter of 2021 belongs to the Chinese company Xiaomi, which experienced a 41% growth with the seasonal increase in the number of phones offered in its fifth generation from 11.8 to 16.6. And its market share has risen from 9.2% in the previous quarter to 12.2%. Analytics strategy analyst attributes Xiaomi's high growth in this area to its positive performance in China's domestic market.
The growth of the major brands in this market practically meant the retreat of other manufacturers in the market, where the share of these brands has decreased from 22.4% in the fourth quarter of 2020 to nearly 15.3%. The number of 5G handsets offered by other active brands in this field, including Huawei, Honor, Motorola, Sony, Nokia, ZTE and Google, reached 20.8 million units in the first quarter of 2021, which is a comparison with the previous season and the supply of 28.7 million. Announces a 28% decrease.