• - Alphabet Financial Reporting for the Third Quarter 2021 - Highest Seasonal Growth in 14 Years

    Alphabet Financial Reporting for the Third Quarter 2021 - Highest Seasonal Growth in 14 Years
    28 Days, 14 Hours ago

    Tags:  Statistics  -  Financial-Report  -  Alphabet  -  Google

    The COVID-19 epidemic knocked out many businesses and even shut down some companies. But there are also businesses that not only did not suffer from the situation, but also made a double profit. Alphabet's latest financial report is evidence that the corona has ended in Alphabet's favor. Alphabet Holding (Google parent company) recently released its financial report for the third quarter of 2021 (ending September 30). According to the report, the total revenue of this American company in the last quarter with a jump of 41% compared to the same period last year, amounted to 65.11 billion dollars. Operating profit also increased by a staggering 88% to $ 21.03 billion. Alphabet Financial Reporting for the Third Quarter 2021 - Highest Seasonal Growth in 14 Years According to him, the vision of becoming a company in which artificial intelligence has the first word was outlined by him 5 years ago, and the current results of the company show how investing in artificial intelligence has given Alphabet the ability to make more useful products. Build for the people and their partners. Continuous improvements in the search engine and the new Pixel 6 smartphone are prime examples of this. Also, with the digital transformation and the move to a hybrid work environment (a combination of face-to-face and telecommuting), the value of Google's cloud services is becoming more apparent. </p> <p> </p> <img src= Sundar Pichai CEO of Alphabet & Google

    As mentioned in the introduction, Alphabet revenue in the last quarter It is accompanied by an annual growth of 41%, which according to Wall Street experts, is the highest rate in the last fourteen years. With a bit of leeway, Alphabet earnings have almost doubled compared to the third quarter in 2020 and almost tripled compared to the pre-Corona third quarter. These brilliant results clearly show how the Corona epidemic has been able to heat up Google Ads more than ever. Due to the decrease in people going to physical stores to buy, marketers turned to Google ads to promote the sale of their goods and services, and the result is the same as you can see.

    According to estimates by the GroupM research institute, the digital advertising market is accelerating this year, even exceeding initial forecasts (based on 15% growth) and is projected to grow by 26%. According to GroupM experts, most of this market is in the hands of Google because it has the largest share of Internet searches, digital routing and online video streaming. In the following, we take a look at the performance of different parts of Alphabet Company in the past season.

    Undoubtedly, advertising is the most lucrative part of the alphabet. In the third quarter of 2021, the company's advertising business - led by Search Engine, Google Maps and YouTube - reached sales of $ 53.13 billion, up 43% from the same period last year. Alphabet Financial Reporting for the Third Quarter 2021 - Highest Seasonal Growth in 14 Years

    A significant part of the company's growth from An area of e-commerce businesses that tend to attract customers who start searching for a product online. That's why Alphabet partnered with Shopify this year to make it easier for 1.7 million major buyers to list searches and buy ads. The effort - made in the hope of inspiring a new lease of life in the e-commerce sector - has made retail advertising one of Google's most important drivers in recent seasons.

    It should be noted that the addition of a new privacy feature to iOS 14 has not been ineffective in increasing Google's advertising revenue in recent months. Since April, Apple has given iPhone users the option to choose whether they want their data to be tracked by an app. The findings show that following Apple's decision, the performance of ads on Facebook and Snap has weakened, and as a result, many brands have chosen to opt for Google for their ads, because Google owns the Android operating system and provides a more protected environment. he does. However, Ruth Porat, Alphabet's chief financial officer, downplayed the impact of Apple's new policy on the company's revenue generation and declined to give further details.

    YouTube also accounts for a significant share of Google's advertising revenue. Over the past quarter, the platform's advertising revenue has grown by 43% to $ 7.21 billion. Thus, YouTube revenue is expected to be close to Netflix's annual revenue by 2021. Alphabet Financial Reporting for the Third Quarter 2021 - Highest Seasonal Growth in 14 Years

    Perhaps the biggest challenge facing Google is from US regulators and lawmakers. Last week, attorneys general in more than 10 US states reopened a lawsuit previously filed against Google over antitrust lawsuits. The lawsuit alleges that Google's 22 to 42 percent commission on advertising is two to four times higher than what Google's competitors receive. Of course, Google's legal problems do not end here. The US Department of Justice and a separate coalition of states have filed another lawsuit against Google, accusing the company of violating antitrust laws. Another Utah lawsuit has been filed against Google Play.

    Google has dismissed all of these complaints as baseless, claiming that the company's advertising costs are lower than the market average. In response to a complaint about Google Play, the company also announced that the open Android operating system will allow the user to download the desired application directly from the developers' websites. Not to mention, last week Google reduced its commission on app subscription costs from 30 percent to 15 percent; An action that analysts believe could overshadow Alphabet's total revenue next year. Google Cloud Services - known as Google Cloud - generated revenue of $ 4.99 billion in the most recent quarter, up 45% from the third quarter in 2020. Of course, Google's cloud services have not yet made a profit, and in the last quarter, they have imposed a loss of $ 644 million on the company. However, this loss is a significant decrease compared to the loss of $ 1.21 billion in the same period last year, and shows that Google's large investments in this sector are responding, because we see that Google also has a 6% share of the global services market. Has taken over the cloud; Where Amazon and Microsoft are leading with 41% and 20% of the market, respectively.  Alphabet Financial Reporting for the Third Quarter 2021 - Highest Seasonal Growth in 14 Years

    Like cloud services, another part of Alphabet - known as Other Bets - continued to lose ground in the third quarter of 2021. Revenue for the quarter was $ 182 million, up from $ 178 million in the same period last year, but operating loss rose to $ 1.29 billion in the third quarter from $ 1.1 billion in the third quarter of 2020. . This shows that Alphabet's nearly 10-year efforts to develop self-driving cars (Waymo) or Verily's health research have not yet borne fruit.

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